Title : The Tipping Point
Author : Malcolm Gladwell
Year of Publication : 2000
Publisher: Little, Brown and Company
why do some ideas go viral and not others?
What makes a fad a fade?
Why do people gravitate to certain products?
Why do societal changes happen suddenly?
Gladwells attempts to answer these questions in The Tipping Point.
Tipping Point: The magic moment when and idea, trend, or social behavior crosses a threshold, tips , and spreads like wildfire.
This book is filled with certain examples of present and past phenomenons that tipped through gradual germination and replicable conditions to guarantee success in numerous works of life.
Lessons from The Tipping Point
By using principles of epidemic transmission to explain how ideas move, Gladwell teaches his readers what factors need to align to ensure rampant growth or acceptance of one’s work.
This principles, he divides into three steps
- The law of the few. The law of the few , in a nut shell says there are exceptional people out there who are capable of starting an epidemic. All you have to do is find them.
- The Stickyness factor. Stickiness factor of a message essentially means there are simple way to package information that under the right circumstances, it can make it irresistible.
- The power of context. The power of context relates to how people adopt ideas that are manifest in their own reality.
Another lessons in this book is the concept of “Glocal ” thinking. I heard about this term back in 2013 in a media seminar and it essentially means thinking globally but acting locally. Especially for business owners with big dreams of taking over the business world. Start with you neighborhood, then your city and so on…
For an idea or product to go viral, three kinds of people need to play a role. Firstly, the Connectors. We all know at lest one connector. They are the friends who know a lot of people . They appear to know everyone, and good for linking people from different works of life. They often have influence or rapport with lots of people. Secondly, the Maven. Mavens are information gurus. They are usually the first to know about new developments in numerous works of life and are willing to share or trade those information. Lastly, the Sales man. The one who is gifted in persuading others to adopt a new idea or product.
In conclusion,The Tipping Point is Gladwell’s first successful book. Business owners would love and appreciate this book. It emphasizes how big changes are a result of minor adjustments.Cheers